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Get your week back, grow while you do, spelled in letterpress wood type printing blocks

Affordable custom website builds and AI solutions for trades, allied health, NDIS providers and funeral homes.

Things are moving fast in the digital world.

I make sure your website is built to reflect the true standard of your business in an industry where trust matters.

If your website is strong and current, we offer services to help you move from overwhelmed to relieved, because AI was supposed to save time, not become one more thing to keep up with.

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Built for established service businesses where trust, follow up, and reputation matter.
01 Colophon · who is behind this

I am interested in web design and in how to use AI properly. I have seen how much an outdated website costs a business with today's customer, and how much of an owner's life gets eaten by work that does not need them, but can be helped by AI.

Work should leave room for a life, for family, for the things you are actually here to build. Beyond websites and an online presence, AI can be the key to that, but only if someone knows what to build and why. Left to most people, the promise quietly becomes more load, not less.

This is the work I am passionate about. I build websites that show customers your business is a great choice, and practical AI that gives you back real hours.

02 What is actually happening   The diagnosis

You have done the hard part already. You built something real. The work is good, the people who find you tend to stay, and most of what comes in arrives by word of mouth.

The website has simply not caught up to the business yet.

That happens to almost everyone. You were busy doing the work, so the site got built once, years ago, and then the business grew past it. Now someone finds you online, and what they see is a smaller, older version of what you actually do.

That is the part I can fix. A website built properly, in your words, that shows the standard you already work to. Then, only if it is genuinely worth it, the practical AI systems and automations that save you real time.

03 What it costs, what you get

A website built once, owned by you. Everything else is optional.

Custom Website Build

A website that shows your business at the standard you actually work to. Built for you, owned by you.

From $1,250 AUD

priced by the size of the site, quoted before anything starts. The first three clients receive a founding rate.

You fill in a short brief when it suits you, then we walk through it together on a 45 minute call. I design and build the site properly, write it in your words, and hand it over live. You own the site and every account it runs on.

What is included

  • A written brief, then a 45 minute working call. Fill in the brief in your own time, and we go through it together. If you would rather skip the call entirely, that is fine, the brief is enough to start.
  • Sitemap and page structure, so the site is organised around what your customers actually look for
  • Custom visual direction, designed for your business rather than dropped into a template
  • The pages your business actually needs, built responsive, so it reads well on a phone, a tablet, and a desktop
  • Copy refinement, so the words sound like you and are easy to read
  • Contact and enquiry form, custom built and tested, with enquiries landing straight in your inbox. No monthly email service to subscribe to.
  • Search and analytics setup. Page titles and descriptions written for search, a privacy friendly analytics dashboard so you can see visitors and enquiries without a cookie banner, and your pages structured so AI assistants can read and quote them correctly when someone asks about your trade. Included in the price, with nothing further for you to subscribe to.
  • Your Google Business Profile set up properly, so you turn up when someone nearby searches for what you do
  • Deployment, testing, and launch
  • 2 rounds of revisions
  • 14 days of support after launch

Payment 50 percent to begin, 50 percent before launch. Timeline around 7 to 12 business days depending on the size of the site, once your content and images are with me.

 14 days of post launch bug support included. You own the site, the domain, and the hosting login, with no monthly fee to keep it online.

Growbly Care

Optional. For people who would rather not think about domains, renewals, or small edits.

$79 AUD

a month. Cancel any time, and the logins come with you.

Every site I build is yours outright, and plenty of people are happy to look after it themselves. If you would rather not, I keep it running, make the small changes for you, and am on the end of the phone when you need an opinion.

What is included

  • If you already have a domain, we point the new site at it and nothing about your address changes. Nobody has to remember a new one.
  • If you need one, I find it, register it in your name, and look after the renewals so the site never quietly goes offline. The registrar fee is paid at cost, in your name, and stays yours.
  • Hosting managed, so there is nothing for you to log into unless you want to
  • Up to 30 minutes of edits each month, for new photos, changed prices, a new service, or a staff update
  • Backups, security updates, and uptime checks
  • Me to message or call when something is wrong, or when you just want an opinion on it

 Never required, and never charged per page. If you would rather run it yourself, I will hand over every login and show you how.

Practical AI Solutions

For when the website is sorted and the admin is the thing eating your week.

From $750 AUD

depending on what the job takes. Always quoted before anything starts.

One job in your business, picked because it eats your time every week, mapped out and then built to run on its own. It lives in your accounts, and wherever a message goes to a customer, a person reads it and presses send.

What is included

  • One focused job in your business, chosen because it costs you real hours
  • Mapped first, so you can see what it will do before it is built
  • Built and tested properly, not left half working
  • Documented in plain language, and handed over in your own accounts
  • Human approval wherever messages go out. Nothing sends by itself.

Examples of what I can build

  • Enquiry to drafted reply. An enquiry lands, gets logged, and comes back to you as a written reply in your voice, ready to read and send.
  • Quote follow up on a schedule. Every unanswered quote gets chased on a set rhythm, drafted for you, instead of depending on you remembering.
  • Job and enquiry records that fill themselves in. Enquiries, quotes, and jobs land in one sheet or Notion board automatically, so the office is not retyping things.
  • Review requests after a finished job. A polite request drafted and timed for when the work is done, which is the single cheapest way to grow a local reputation.

 Recommended only when it is genuinely cheaper than a SaaS subscription or doing it yourself. If nothing is worth automating, I will say so.

 The tools are available to anyone. What is not available off the shelf is knowing what your business actually needs, and building it to a standard you would be happy to put your name on. You walk away owning the site, the accounts, and the work.

04 Who this is for

Who I build for.

Established service businesses where the quality of the real world work has run ahead of the way it looks online. Three industries, one thing in common: people have to trust you before they call.

If you are just starting out, a simple template will do the job for now, and your money is better spent getting the first customers in. If your industry software already runs your website and it works, keep it. Come back when the website is holding the business back, and I will tell you straight whether it is.

Engraving of an early wooden printing press
The printing press multiplied a printer's judgement. It never replaced it.
05 An honest question

Why Growbly?

There are four other ways to get a website built, and plenty of ways to buy AI. Here is how I compare on both, plainly, so you can decide what suits you.

  • Against a big agency. Agency quality without the agency invoice. You deal with me directly, the person designing and building it, rather than an account manager passing messages along.
  • Against Wix or a template builder. A custom build you own outright, at a fair fixed price. No monthly fee to keep your own website online, and no template that three other businesses in your town are also using.
  • Against an AI software company. A real person accountable for the result, not a login and a help centre. They sell you a subscription and leave you to work out what to do with it. I build the one thing worth building, hand it over in your accounts, and tell you when the honest answer is that you do not need it.
  • Against building it yourself. Skip the hundred hours of tutorials and still end up with something custom. Your time is worth more spent on the work you are actually good at.

I use AI properly in the build, which is how the price stays where it is and the timeline stays short. What it does not do is make the decisions. That part is still a person who has thought about your business.

08 Your data   Handled plainly

What I touch, and what I never do.

I work inside your business, and in your industry that carries weight. Here is exactly how your information is handled.

Read the full privacy policy

Now taking 3
founding clients.

Builds start at $1,250, and the first three clients receive a founding rate on top of that, priced on our call. In exchange, I use the finished work in my portfolio, write it up as a before and after, and ask you for an honest testimonial once you have lived with the site for a while.

Founding client rate
Priced privately · three places, then it returns to the standard rate
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09 Marginalia · common questions
A custom website build starts at $1,250 AUD, priced by how many pages the business actually needs, and quoted on our call before anything begins. Your Google Business Profile setup is included. The first three clients receive a founding rate on top of that, because the work becomes my portfolio. Practical AI work starts at $750 AUD. Prices are in AUD. Growbly is not currently registered for GST, so no GST is charged.
Because it is a different thing. At the low end you are usually buying a template with your details dropped into it, often with a monthly fee attached, and often from a company with no name and no address on it. What I build is designed around your business, written in your words, and yours outright the day it launches.
If you already have one, we point the new site at it and your address does not change. If you need one, I will find a good one and register it in your name. Most standard domains are inexpensive each year, paid directly to the registrar, though short or sought after names can cost considerably more, so I will tell you the actual price before anything is bought. Either way it is registered in your name and stays yours. Hosting for a site this size is free on the platforms I use, so there is no monthly cost just to keep it online.
No, and most people will not need it. Care is $79 AUD a month for people who would rather not think about domain renewals or make their own edits. It covers the domain and hosting managed for you, up to 30 minutes of changes a month, backups, security updates, and someone to message when something looks wrong. You can cancel any time and I hand over every login. What I will never do is charge you a monthly fee per page.
You do, outright. The site, the domain, the hosting login, the analytics, all of it is in your name. If you ever want to take the work to someone else, you can, and nothing of yours is locked behind an account of mine.
Around 7 to 12 business days depending on the size of the site, from the point your content and images are with me. The part that usually sets the pace is gathering photos and deciding what you want to say, so the sooner that is done, the sooner it goes live.
Those are good tools, and if you are starting out, a template may genuinely be enough. The difference is that a template is designed to fit any business, so it fits yours approximately. A custom build is designed around your work, your photos, and the people you want to reach. You also stop paying a monthly fee, beyond your domain name itself, just to keep your own website online.
One job in your business that eats your time every week. A common one is an enquiry arriving and coming back to you as a drafted reply, ready to read and send. It could also be sorting which enquiries are worth your time first, or planning content. It gets mapped out so you can see it before it is built, and a person always presses send.
You can host it yourself, in your own account, and I will set it up and hand over the logins. If you would rather not think about it, I can look after hosting and small updates for you, quoted separately. Either way the accounts are in your name.
Two rounds of revisions are included in the build, which is normally plenty when we have agreed the direction early. If you want to change direction entirely after that, I will quote it honestly rather than quietly absorbing it or cutting corners.
50 percent to begin, 50 percent before the site goes live. Prices are in AUD. Growbly is not currently registered for GST, so no GST is charged.
No, and be careful of anyone who does. I set your page titles, descriptions, and analytics up properly so you are found for your own name and your services, and so you can see what is happening. Rankings and lead volume depend on your market, your competitors, and time, none of which I control.
No. There is no AI phone bot and no auto responder between you and the people you serve. Where AI is involved it drafts, and a person reads it and sends it. Your reputation stays yours.
Yes. I am on the Sunshine Coast in Queensland, and I work with businesses across Australia and overseas. Everything is done over video calls and email, so where you are is not a problem.
Yes. It is where Growbly started and it is genuinely some of my favourite work to make. A well designed piece of mail still lands differently to another email, particularly for local businesses. It is not on the price list because every job is different, so if it is something you are interested in, ask me and we will talk it through.
Plain explanations of what is actually worth doing with a website and with AI, written for business owners rather than for other marketers. I keep it current so that both search engines and AI tools have something accurate to find when someone asks a question in my field.